Instead, think about ways you can add value to your followers. The brand worked with PR agency Dont Cry Wolf and out-of-home specialists Kinetic to pull off the activation. Michelle Abdow is the president and founder of Market Mentors, a full-service marketing and advertising agency. Best-fit candidates find and choose you faster. But while this has become my everyday world, I realize that many recruiters (or anyone hiring) often shy away from getting too deep into the analyticsoften because they arent sure which tools to use or what data to track. Theres no way around itthe workforce is undergoing a massive transformation. Whats your company story? I love you. For example, if you set a budget for 10 job ads and say you only want to spend $100 per ad, once it hits that budget for one of the ads it will be shut off and the other jobs ads will remain active. Indeed, the marketing budget for the brand's 2022 summer drive was 20% higher than 2021's 'Feel Good as New' campaign. Stage One: Creating Awareness In the awareness stage you're trying to expose both active and passive candidates to your brand. Lets explore some of the tools and strategies that the best recruitment marketing campaigns incorporate to take candidate engagement to the next level. Last but not least, be sure to keep the following tips in mind: If you dont have a referrals program in place, there has never been a better time to set one up! Using a dedicated YouTube channel and targeted social media campaign they invited applicants to sell them a brick! SMS receives impressive open rates of about 99% with 97% of those messages being read within the first 15 minutes of being sent. There are a few persuasive misconceptions (or myths) that could hurt or misguide your recruitment marketing strategy. Set and document personas and goals to give your recruitment marketing strategy direction and inform which marketing channels and tactics will help your team accomplish them. After struggling to find the highly skilled candidates it required on short notice, Deloitte teamed up with the experts at Avature to create their own talent network. But to do that, you need to be sourcing above the funnel.. Centred on a dinner table hosting high society men and women, the onset of one womans period triggers a lively discussion about organic tampons, while the men look aghast. With an average CPC of $0.81 weve seen over the last six months, we need a budget of $33,000 to make 185 hires, assuming we can make 35% of our hires through organic (free) resources.. From a lead-generation perspective, SMS also offers candidates a frictionless way to apply for a role or opt into a talent community (particularly crucial in high-volume recruiting contexts such as retail). According to the Washington Post, workers are looking for more benefits, yet companies are not heeding these requests. She was joined on the walk by Crystal Palace star Chloe Morgan, the first captain of the Somali womens national team Iqra Ismail, Englands Rachel Yankey and retired Swedish footballer Anette Borjesson. While this is one strategic way to promote a job role, there are many effective recruitment marketing strategies and channels, as mentioned in the section above, that help recruiters build their employer brand and promote roles. Encourage employee referrals. Thomas walked the 30-miles from Crewes Mornflake Stadium, the site of the first Euros game in 1984, to Old Trafford where the tournament kicked off in July to a sold-out crowd. Some key recruitment marketing metrics you will want to track include: Number of job applicants and returning job applicants, Page views, bounce rate, time on site, number of pages viewed, and new and returning traffic to your career site, SMS open and click rates (The average open rate for SMS campaigns is 98%), Social media engagement such as likes, comments, and shares, Email marketing open and click rates (the average email open rate is 18% and the average click-through rate is 2.6%). If candidates have a bad experience on your career site because it isnt mobile-friendly, they are more likely to bounce and look for jobs elsewhere. If anything, you will impress your colleagues (and your boss) the next time you need to navigate 300,000 rows of data exported from your ATS. Heres how funnel data can shape your next conversation with your executive team. LinkedIn put Carol Thomas, the first captain to lead England to a Womens Euros tournament in 1984, at the heart of its campaign. They may wonder if you truly care about your employer brand, if the company is struggling financially, or if youre undermanned and unable to post regularly. This can include broadcast television and radio, billboards, connected TV, streaming radio, and more. You can update your choices at any time in your settings. Recruitment marketing can help talent acquisition teams reach top talent, establish a positive employer brand, and provide a fantastic candidate experience from initial engagement to hire. Those three things represent the lifecycle of tracking and analytics. Meet the winners of the 2022 Rally Awards, celebrating excellence in Recruitment Marketing and employer branding. Recruitment marketing is about creating a strong magnet that draws talent to you. The Amazon job day. Do I qualify? If your company has Glassdoor reviews higher than 4 stars, display your reviews on your career site. These SEO elements are managed within your career sites Content Management System (CMS). Establishing your strategy upfront makes marketing recruitment much easier in the long run. Job postings should be up-to-date and clearly accessible from within your career site. #1 Social Reach: An Effective Way To Connect With Talent. Career site platforms can centralize the user experience, including the job search and the application process, making it 10x easier to produce accurate data that you can analyze. In this post, Ive listed some of the best tools you can use to collect, organize, and analyze data. AI Insights & Analytics: Get recruitment insights to discover and rediscover candidate leads based on fit. Do your research. In December 2021, there were 10.9 million job openings in the United States and 5.7 million unemployed people who wanted a job. Running across outdoor and digital channels, the #FollowInHerFootsteps campaign kicked off with a launch film featuring rare archival footage of womens football through the generations. This is an effective form of social proof a form of influence that highlights how others achieve positive results that contributes to creating a positive employer brand. Maximize and build upon what differentiates you from the competition in all your communications, including your website and social media pages. Build a solid brand that attracts top talent The only way to stand out in the sea of similar businesses is to turn your company into a recognizable and memorable brand. Candidates want to feel connected to your brand and sense that employers understand them as individuals. Register here! Demographer, author and renowned speaker Ken Gronbach stated in one of his recent newsletters that we are facing a demographic shift as workers naturally age. When it comes to the reduce portion of this strategy, its important to note that access to an engaged pool of candidates will drive huge savings for your business. Were Growing Fast! Whats your brand promise and culture? Its also a way for businesses to differentiate themselves from other companies in order to interest future employees and retain current ones. Nothing is ever set in stone when it comes to marketing recruitment. These 5 elements should appear on both internal and external career sites. Job seekers should be able to quickly get answers to their most pressing questions, and chatbots are a great way to scale that part of the process, says Eaton. Simply ask them for their areas of interest or geographic location to do so. During a time when the streaming service had been seeing subscriber growth falter, Sarandos also identified the campaign as the most impactful single thing, which drove better-than-expected results in the period. Ultimately, you have to test to see what works. Then in the following days people in hazmat suits arrived, installing a tent around the OOH activation. One of them a Swiss multinational food and drink processing conglomerate recently reported that its total talent community hires now stand at an amazing 43 percent. While the perks of recruitment are countless, were focusing on the ones that pay off and stand out the most (aka the ones youll surely want to know more about). McDonalds CEO Chris Kempczinski declared in October that marketing is starting to show up as a driver of growth for the fast-food chain. It would stand to reason that if a company could onboard junior-level candidates and train them, they may fare better from a staffing perspective. The brand quickly moved ahead of other challenger banks on the metric, and began to encroach on the bottom third of the incumbent retail banks. It also impacts whether or not a job seeker will want to work for a company. Dont be afraid to change course no recruitment marketing strategy is ever written in stone. The #ThisIsOurBBC campaign shows snippets of archive footage featuring the likes of comedy creation Alan Partridge, Drag Race star Ru Paul and legendary broadcaster Sir David Attenborough. Talent analytics, Have blog stories delivered to your inbox, 4 Underused Metrics That You Should Embrace. On top of that, hiring managers, recruiters, and others participating in the interview process should "sell" working for the company. Radancy # of Employees: 1,227 Headline: How do you build a better career site Sub-Headline: With TalentBrew, our recruitment marketing software platform, that predicts, personalizes and influences the candidate experience to help you build and retain the right talent. The loyalty scheme, which is only available via the MyMcDonalds app, enables UK customers to earn 100 points for each 1 spent, which can then be exchanged for menu items. According to Dont Cry Wolf, the peeing billboard drove a 93.5% increase in the conversation around incontinence on social media. Notably through its promotional campaign for the fourth season of Stranger Things. Here is my take. A long, difficult application process may stop them from applying, as they have other options. Measure, iterate, and try different tactics. Meanwhile, the campaign video was viewed more than a million times and Elvie witnessed a 109% uplift in Google searches for the brand during the campaign launch week. On the contrary, data shows that job seekers care about your employer brand and reputation. But if they aren't interested in your job opportunities and don't click your ad, you won't pay a cent - making PPC campaigns one of the most budget-friendly recruitment marketing strategies. When youre collecting recruitment marketing data, its coming from a lot of different sources (job ads, social media, etc.).